Thoughtful piece but I think you are talking about integrating GPTs into a digital store experience. I believe the Shopify announcement about OpenAI was about enabling conversion within the ChatGPT experience- I.e. outside of brand (dot) com
You’re absolutely right to highlight that distinction—and I appreciate you bringing it forward.
Yes, the Shopify x OpenAI integration as announced focuses on enabling conversational commerce within the ChatGPT environment, turning ChatGPT into a transactional channel. That’s a significant moment in itself: the platform becomes the storefront.
But what I explored in the piece is the broader implication—the shift in consumer expectation. Whether the conversation starts on-platform (ChatGPT) or on-brand (dotcom, app, or social), the expectation is becoming the same: a guided, intelligent, two-way interaction that reduces friction and increases relevance.
In short:
This may have launched inside ChatGPT, but it’s setting the tone for everything outside of it, too.
Thanks again for sharpening the lens—would love to keep the conversation going as this unfolds!
Fantastic piece, Ekta. Your breakdown of Shopify’s evolution into an AI-powered commerce OS hit home, especially the shift from “storefronts” to fully integrated decision engines. It aligns with what I’m seeing across B2B and DTC channels, where retailers and brands aren’t just looking for tools but systems that think with their customers.
Curious to get your take on how this impacts product discovery and merchandising logic at scale, especially for those just learning about AI opportunities. Would love to compare notes sometime, happy to set up a quick call if you're open to it.
Thank you so much—that means a lot. I completely agree: we’re moving from tools to thinking systems, and that shift is transforming not just how we sell, but how consumers explore.
Product discovery is where this gets especially interesting. AI flips the logic—from pushing catalog hierarchies to understanding intent in real time. Instead of “What category are you browsing?” it becomes “What are you trying to solve, express, or feel?” The merchandising layer becomes dynamic, adaptive, and—eventually—self-optimizing.
I’d love to compare notes. Let’s definitely set up a time to talk.
Thoughtful piece but I think you are talking about integrating GPTs into a digital store experience. I believe the Shopify announcement about OpenAI was about enabling conversion within the ChatGPT experience- I.e. outside of brand (dot) com
You’re absolutely right to highlight that distinction—and I appreciate you bringing it forward.
Yes, the Shopify x OpenAI integration as announced focuses on enabling conversational commerce within the ChatGPT environment, turning ChatGPT into a transactional channel. That’s a significant moment in itself: the platform becomes the storefront.
But what I explored in the piece is the broader implication—the shift in consumer expectation. Whether the conversation starts on-platform (ChatGPT) or on-brand (dotcom, app, or social), the expectation is becoming the same: a guided, intelligent, two-way interaction that reduces friction and increases relevance.
In short:
This may have launched inside ChatGPT, but it’s setting the tone for everything outside of it, too.
Thanks again for sharpening the lens—would love to keep the conversation going as this unfolds!
Fantastic piece, Ekta. Your breakdown of Shopify’s evolution into an AI-powered commerce OS hit home, especially the shift from “storefronts” to fully integrated decision engines. It aligns with what I’m seeing across B2B and DTC channels, where retailers and brands aren’t just looking for tools but systems that think with their customers.
Curious to get your take on how this impacts product discovery and merchandising logic at scale, especially for those just learning about AI opportunities. Would love to compare notes sometime, happy to set up a quick call if you're open to it.
Thank you so much—that means a lot. I completely agree: we’re moving from tools to thinking systems, and that shift is transforming not just how we sell, but how consumers explore.
Product discovery is where this gets especially interesting. AI flips the logic—from pushing catalog hierarchies to understanding intent in real time. Instead of “What category are you browsing?” it becomes “What are you trying to solve, express, or feel?” The merchandising layer becomes dynamic, adaptive, and—eventually—self-optimizing.
I’d love to compare notes. Let’s definitely set up a time to talk.
Its such an exciting time with so much more customer value to deliver! Sent you a dm too.